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Everything you need
to sell better tomorrow.

Free tools, articles, podcast appearances, and the media kit — all in one place. Start with the cheat sheet. It takes sixty seconds to read and will change how you think about your next conversation.

Free Download

The Eight Principles of Top Sales Performers

A one-page reference guide built from the book — the eight core principles that separate the top five percent from everyone else. Download it, print it, post it at your desk. Use it before every important call.

No spam. Just the cheat sheet. Unsubscribe any time.
Sell the Hole, Not the Drill
The Eight Principles — Darrin De Stasio
1
Sell the outcome, not the product
2
Stop pitching. Start educating.
3
Buyers decide emotionally, justify logically
4
Trust is built in inches, lost in seconds
5
Ask better questions. Shut up and listen.
6
Price does not kill deals. Uncertainty does.
7
Persistence with value wins President's Club
8
Know their world before you enter it
Articles & Insights

Straight talk about what actually works.

One new piece every week — pulled from 27 years of real experience. No theory, no frameworks invented in a conference room. Just what works and why.

Why Your Discovery Calls Are Not Working — And What to Do Instead

Most reps treat discovery like a form to fill out. The best reps treat it like the most important conversation in the deal — because it is. Here is the difference.

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The Spreadsheet Comes After the Decision Is Already Made

Buyers do not decide rationally. They decide emotionally and justify logically. The ROI model is not the source of the decision — it is the cover story for it. Here is how to use that.

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The Math That Gets You to President's Club — Working Backwards from Quota

Most reps have never seen the math laid out clearly. Here is exactly how to work backwards from your quota to the weekly activity number you actually need — and why most people stop too soon.

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One Careless Moment Can Undo Ten Great Conversations

Trust is not cumulative the way most reps assume. It evaluates in sequence — and recent signals carry more weight than anything that came before. Here is what that means for how you show up.

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If Nothing Has Changed, There Is No Reason for a New Message

"Just checking in" is not follow-up. It is noise. Here is how the best reps build follow-up sequences that advance deals instead of annoying buyers into silence.

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Objections Are Not Rejection — They Are Participation

Silence is rejection. An objection means the buyer is still in the room. Here is how to reframe objections and use them to advance the deal instead of letting them stall it.

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Follow on LinkedIn
New content posted three times a week — insights, stories, and the things no one else is saying about sales.
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Podcast Appearances

Hear Darrin in conversation.

Podcast appearances are added here as they are scheduled. If you run a sales, business, or leadership podcast and want to have a conversation — reach out.

🎙️
Coming Soon
Podcast appearances will be listed here as they are confirmed.

Darrin is actively booking podcast appearances. If you run a sales or business podcast, send a note through the contact page.

Get in Touch
🎙️
Booking Now
Available for sales, revenue, and business leadership podcasts.

Topics: buyer psychology, President's Club math, discovery mastery, trust in sales, mentoring, and the story behind the book.

Book Darrin as a Guest
📻
Great Fits Include
30 Minutes to President's Club · Sales Hacker · Advanced Selling Podcast · Make It Happen Mondays

And any show whose audience cares about selling better and building a career with integrity.

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What Darrin Brings
27 years of real stories, practical frameworks, and the willingness to say the things other guests will not.

No theory. No fluff. Just honest conversation about what actually works in sales — and what everyone else is getting wrong.

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Media Kit

Everything event organizers
and journalists need.

If you are booking Darrin for an event, writing about the book, or covering the story — everything you need is available here in one download.

📸
Professional Headshot
High-resolution, print and web ready
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📖
Book Cover Image
300 DPI, PNG and JPG formats
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📄
Speaker One-Sheet
One-page PDF with bio, talks, and booking info
Download
✍️
Short & Long Bio
Ready to paste into event programs and press releases
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💬
Suggested Interview Questions
For podcast hosts and journalists
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Full Media Kit
Download everything in one click.

The complete media kit — headshot, book cover, speaker one-sheet, bios, and suggested interview questions — packaged as a single ZIP file. Ready to use immediately.

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Workbook Templates

20 templates. Zero fluff.

One working document for each chapter concept. Print them, fill them before your calls, review them after. These are the worksheets Darrin uses with live teams.

Templates 7–20
Coming soon
Template 01
Outcome Mapping
Part I · Chapters 1–2
Map the gap between your product's features and the business outcomes your buyer actually cares about. Use before any discovery call.
Available
Template 02
The Educator's Prep Sheet
Part I · Chapter 3
Stop pitching, start educating. Plan the insight you will teach in your next call — before you talk product.
Available
Template 03
Buyer Relationship Audit
Part II · Chapters 4–5
Map every contact in your deal — their role, stance, and influence level. Find the gaps before your competitor does.
Available
Template 04
Emotional Decision Decoder
Part II · Chapter 6
Uncover the real reason your buyer will (or will not) move. What are they afraid of? What do they want to be able to say?
Available
Template 05
Discovery Question Builder
Part III · Chapter 8
Build the five questions you will ask in your next discovery call. Designed to surface pain, not just gather information.
Available
Template 06
Value Differentiation Matrix
Part IV · Chapters 12–14
Sound different or sound the same. Articulate your unique value in language your buyer actually uses — not product language.
Available
Template 07
Discovery Call Planner
Part V · Chapter 15
Structure your discovery call from objective through next steps. Know what you are going in to learn — not just to say.
Coming Soon
Template 08
Demo Escape Plan
Part V · Chapter 16
Avoid the demo trap. Plan exactly what you will show, what you will skip, and the three questions you will ask before going live.
Coming Soon
Template 09
Buyer Persona Profile
Part V · Chapter 17
Know who you are selling to before the meeting starts. Map their priorities, pressures, and the language that will land.
Coming Soon
Template 10
Objection Response Guide
Part VI · Chapters 18–20
Your top five objections — written out with a response strategy for each. Prepare before the conversation, not during it.
Coming Soon
Template 11
Negotiation Prep Sheet
Part VI · Chapters 21–23
Walk into every negotiation knowing your walk-away point, your ideal terms, and the three trades you are willing to make.
Coming Soon
Template 12
Close Sequence Planner
Part VI · Chapters 24–25
Map the final three steps to close — who needs to say yes, what they need to see, and your exact ask.
Coming Soon
Template 13
Trust Builder Checklist
Part VII · Chapter 26
Trust is built in inches and lost in seconds. Review the ten behaviors that build credibility before your next call.
Coming Soon
Template 14
Credibility Statement Builder
Part VII · Chapter 27
Write your proof points in buyer language — not resume language. What have you actually helped people solve?
Coming Soon
Template 15
Character Inventory
Part VII · Chapter 28
Are you showing up as someone worth buying from? An honest self-assessment of the behaviors that either build or erode trust.
Coming Soon
Template 16
Managing Up Playbook
Part VIII · Chapter 29
How to keep your manager informed, your deals moving, and your reputation intact — even when things go sideways.
Coming Soon
Template 17
Pre-Call Readiness Check
Part VIII · Chapter 30
Show up ready or do not show up. Run through this before every important meeting — takes three minutes, saves the deal.
Coming Soon
Template 18
President's Club Math
Part IX · Chapter 31
Work backwards from your annual quota to weekly activity targets. Fill in your numbers. Know your required daily rate by Friday.
Coming Soon
Template 19
Weekly Pipeline Review
Part IX · Chapter 31
A one-page format for reviewing every active deal weekly — stage, next step, risk, and the one action that moves each deal forward.
Coming Soon
Template 20
Year-End Self-Assessment
All Parts
An honest debrief of your year in sales. What did you learn? What did you avoid? What will you change in the next 90 days?
Coming Soon
Templates 7–20

The remaining templates are being finalized and will be added here as they are completed. Templates 1–6 are available now. Follow Darrin on LinkedIn for updates when each new template drops.

Quick Reference

Five talks. One speaker.

01
Sell the Hole, Not the Drill
02
Stop Pitching. Start Educating.
03
The President's Club Math
04
Trust & the Real Reason Deals Stall
05
Full-Day Training Experience

Ready to go deeper?

Get the book on Amazon or book Darrin for your next event.